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    <title>Greg Getner — Blog</title>
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    <description>Field notes from 23 years of retention marketing: automations, deliverability, retention, and the expensive mistakes most operators keep making.</description>
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    <lastBuildDate>Tue, 19 May 2026 00:00:00 GMT</lastBuildDate>

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      <title>How to Map a Customer Journey in ActiveCampaign From Scratch</title>
      <link>https://getner.ai/blog/customer-journey-mapping-ac.html</link>
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      <pubDate>Tue, 19 May 2026 00:00:00 GMT</pubDate>
      <author>greg@getner.ai (Greg Getner)</author>
      <description><![CDATA[Most ActiveCampaign accounts are a graveyard of disconnected automations—each built to solve one problem, none of them talking to each other, all of them firing whether or not the contact should still be receiving them.]]></description>
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      <title>The Win-Back Flow for Lapsed Customers (and When to Give Up)</title>
      <link>https://getner.ai/blog/winback-flow-structure.html</link>
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      <pubDate>Thu, 14 May 2026 00:00:00 GMT</pubDate>
      <author>greg@getner.ai (Greg Getner)</author>
      <description><![CDATA[Most retention programs treat lapsed customers like cold prospects, then wonder why the win-back flow produces unsubscribes instead of orders.]]></description>
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      <title>Using ActiveCampaign Deal Pipelines for Course Cohorts (Not Just Sales)</title>
      <link>https://getner.ai/blog/deal-pipelines-for-courses.html</link>
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      <pubDate>Tue, 12 May 2026 00:00:00 GMT</pubDate>
      <author>greg@getner.ai (Greg Getner)</author>
      <description><![CDATA[Most operators treat deal pipelines as a sales-only tool, but they're built to manage any multi-stage process—including the ones happening after someone buys from you.]]></description>
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      <title>The Post-Purchase Sequence Most Ecommerce Brands Never Build</title>
      <link>https://getner.ai/blog/post-purchase-sequence.html</link>
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      <pubDate>Thu, 07 May 2026 00:00:00 GMT</pubDate>
      <author>greg@getner.ai (Greg Getner)</author>
      <description><![CDATA[Most ecommerce brands build welcome automations and cart abandonment flows, then wonder why their retention numbers stay flat—meanwhile the entire relationship after purchase runs on default transactional emails and hope.]]></description>
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      <title>The 3-Email Re-Engagement Test I Run Before Unsubscribing Cold Contacts</title>
      <link>https://getner.ai/blog/reengagement-before-unsubscribe.html</link>
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      <pubDate>Tue, 05 May 2026 00:00:00 GMT</pubDate>
      <author>greg@getner.ai (Greg Getner)</author>
      <description><![CDATA[Most operators either blast cold contacts until they complain or quietly delete them in batches—neither approach improves deliverability, and both leave money on the table.]]></description>
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      <title>How to Build an Abandon Cart Flow That Doesn't Feel Like a Guilt Trip</title>
      <link>https://getner.ai/blog/abandon-cart-without-guilt.html</link>
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      <pubDate>Thu, 30 Apr 2026 00:00:00 GMT</pubDate>
      <author>greg@getner.ai (Greg Getner)</author>
      <description><![CDATA[Most cart abandonment sequences read like the brand got their feelings hurt—but the ones that actually convert lead with utility before they ever mention a discount.]]></description>
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      <title>The Welcome Series Structure That Actually Converts</title>
      <link>https://getner.ai/blog/welcome-series-structure.html</link>
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      <pubDate>Tue, 28 Apr 2026 00:00:00 GMT</pubDate>
      <author>greg@getner.ai (Greg Getner)</author>
      <description><![CDATA[Most welcome series are seven generic emails that sound like everyone else's. The ones that convert follow a specific land → check → qualify → offer structure—and never pitch in email one.]]></description>
    </item>

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      <title>The Hidden ActiveCampaign Features Most Consultants Miss</title>
      <link>https://getner.ai/blog/hidden-activecampaign-features.html</link>
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      <pubDate>Sat, 18 Apr 2026 00:00:00 GMT</pubDate>
      <author>greg@getner.ai (Greg Getner)</author>
      <description><![CDATA[Six ActiveCampaign features I find turned off in almost every account I inherit — conditional content blocks, site tracking, sub-automations, predictive sending, non-sales deal pipelines, and rolling date-field segments.]]></description>
    </item>

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      <title>Why Your Email List Is Dying (And How to Fix It)</title>
      <link>https://getner.ai/blog/why-your-email-list-is-dying.html</link>
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      <pubDate>Fri, 17 Apr 2026 00:00:00 GMT</pubDate>
      <author>greg@getner.ai (Greg Getner)</author>
      <description><![CDATA[A retention marketer's diagnostic for when open rates slide, deliverability drifts, and replies go quiet — plus the four fixes that actually work.]]></description>
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      <title>5 ActiveCampaign Automation Mistakes That Kill Conversions</title>
      <link>https://getner.ai/blog/activecampaign-automation-mistakes.html</link>
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      <pubDate>Wed, 16 Apr 2026 00:00:00 GMT</pubDate>
      <author>greg@getner.ai (Greg Getner)</author>
      <description><![CDATA[The five ActiveCampaign automation mistakes I find in nearly every audit — goal exits, tag sprawl, no-reply senders, dead contact blasts, and pacing problems — and the specific fixes that recover the conversions they quietly bleed.]]></description>
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