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    <description>Field notes from 23 years of retention marketing: automations, deliverability, retention, and the expensive mistakes most operators keep making.</description>
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    <lastBuildDate>Sat, 18 Apr 2026 00:00:00 GMT</lastBuildDate>

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      <title>The Hidden ActiveCampaign Features Most Consultants Miss</title>
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      <pubDate>Sat, 18 Apr 2026 00:00:00 GMT</pubDate>
      <author>greg@getner.ai (Greg Getner)</author>
      <description><![CDATA[Six ActiveCampaign features I find turned off in almost every account I inherit — conditional content blocks, site tracking, sub-automations, predictive sending, non-sales deal pipelines, and rolling date-field segments.]]></description>
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      <title>Why Your Email List Is Dying (And How to Fix It)</title>
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      <pubDate>Fri, 17 Apr 2026 00:00:00 GMT</pubDate>
      <author>greg@getner.ai (Greg Getner)</author>
      <description><![CDATA[A retention marketer's diagnostic for when open rates slide, deliverability drifts, and replies go quiet — plus the four fixes that actually work.]]></description>
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      <title>5 ActiveCampaign Automation Mistakes That Kill Conversions</title>
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      <pubDate>Wed, 16 Apr 2026 00:00:00 GMT</pubDate>
      <author>greg@getner.ai (Greg Getner)</author>
      <description><![CDATA[The five ActiveCampaign automation mistakes I find in nearly every audit — goal exits, tag sprawl, no-reply senders, dead contact blasts, and pacing problems — and the specific fixes that recover the conversions they quietly bleed.]]></description>
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