Greg Getner — Blog https://getner.ai/blog/ Field notes from 23 years of retention marketing: automations, deliverability, retention, and the expensive mistakes most operators keep making. en-us Thu, 27 Aug 2026 00:00:00 GMT Goal Steps vs. Conditional Branches in ActiveCampaign: When to Use Each https://getner.ai/blog/goals-vs-conditional-branches.html https://getner.ai/blog/goals-vs-conditional-branches.html Thu, 27 Aug 2026 00:00:00 GMT greg@getner.ai (Greg Getner) ActiveCampaign Features That Got Quietly Better in 2025 (and What It Means for Your Setup) https://getner.ai/blog/ac-2025-updates.html https://getner.ai/blog/ac-2025-updates.html Tue, 25 Aug 2026 00:00:00 GMT greg@getner.ai (Greg Getner) The First-30-Minutes Audit I Run on Every New ActiveCampaign Account https://getner.ai/blog/first-30-min-audit-checklist.html https://getner.ai/blog/first-30-min-audit-checklist.html Thu, 20 Aug 2026 00:00:00 GMT greg@getner.ai (Greg Getner) ActiveCampaign Predictive Sending: When It's Worth It and When to Skip https://getner.ai/blog/predictive-sending-when-skip.html https://getner.ai/blog/predictive-sending-when-skip.html Tue, 18 Aug 2026 00:00:00 GMT greg@getner.ai (Greg Getner) The Case for Pruning 30% of Your List (Running the Math) https://getner.ai/blog/list-pruning-math.html https://getner.ai/blog/list-pruning-math.html Thu, 13 Aug 2026 00:00:00 GMT greg@getner.ai (Greg Getner) Your Open Rate Is Lying to You (and What to Watch Instead) https://getner.ai/blog/open-rate-misleading.html https://getner.ai/blog/open-rate-misleading.html Tue, 11 Aug 2026 00:00:00 GMT greg@getner.ai (Greg Getner) The 5 Segments Every ActiveCampaign Program Should Have https://getner.ai/blog/5-segments-every-program.html https://getner.ai/blog/5-segments-every-program.html Thu, 06 Aug 2026 00:00:00 GMT greg@getner.ai (Greg Getner) When to Add SMS to Your Email Program (and How to Integrate It Cleanly) https://getner.ai/blog/sms-plus-email-integration.html https://getner.ai/blog/sms-plus-email-integration.html Tue, 04 Aug 2026 00:00:00 GMT greg@getner.ai (Greg Getner) Closing the Loop Between ActiveCampaign and Your Reviews Platform https://getner.ai/blog/ac-reviews-platform-loop.html https://getner.ai/blog/ac-reviews-platform-loop.html Thu, 30 Jul 2026 00:00:00 GMT greg@getner.ai (Greg Getner) The Klaviyo Post-Purchase Flow That Turns One Order Into Three https://getner.ai/blog/klaviyo-post-purchase-flow.html https://getner.ai/blog/klaviyo-post-purchase-flow.html Tue, 28 Jul 2026 00:00:00 GMT greg@getner.ai (Greg Getner) Using Webhooks to Trigger ActiveCampaign Automations from External Events https://getner.ai/blog/webhooks-external-triggers.html https://getner.ai/blog/webhooks-external-triggers.html Thu, 23 Jul 2026 00:00:00 GMT greg@getner.ai (Greg Getner) Reading the Klaviyo Deliverability Hub Before It Reads You https://getner.ai/blog/klaviyo-deliverability-hub.html https://getner.ai/blog/klaviyo-deliverability-hub.html Tue, 21 Jul 2026 00:00:00 GMT greg@getner.ai (Greg Getner) Syncing ActiveCampaign With a CRM: When It Helps and When It's Chaos https://getner.ai/blog/ac-crm-sync-strategy.html https://getner.ai/blog/ac-crm-sync-strategy.html Thu, 16 Jul 2026 00:00:00 GMT greg@getner.ai (Greg Getner) Klaviyo Predictive Analytics: CLV, Churn Risk, and Next Order Date, Explained https://getner.ai/blog/klaviyo-predictive-analytics.html https://getner.ai/blog/klaviyo-predictive-analytics.html Tue, 14 Jul 2026 00:00:00 GMT greg@getner.ai (Greg Getner) Connecting ActiveCampaign to Shopify: What Most Setups Miss https://getner.ai/blog/ac-shopify-integration-gaps.html https://getner.ai/blog/ac-shopify-integration-gaps.html Thu, 09 Jul 2026 00:00:00 GMT greg@getner.ai (Greg Getner) The 5 Klaviyo Segments Every Store Should Build First https://getner.ai/blog/klaviyo-five-segments.html https://getner.ai/blog/klaviyo-five-segments.html Tue, 07 Jul 2026 00:00:00 GMT greg@getner.ai (Greg Getner) Lead Scoring in ActiveCampaign: Building the Scoring Model https://getner.ai/blog/lead-scoring-in-ac.html https://getner.ai/blog/lead-scoring-in-ac.html Thu, 02 Jul 2026 00:00:00 GMT greg@getner.ai (Greg Getner) The Klaviyo Welcome Flow That Earns Its First Sale https://getner.ai/blog/klaviyo-welcome-flow-first-sale.html https://getner.ai/blog/klaviyo-welcome-flow-first-sale.html Tue, 30 Jun 2026 00:00:00 GMT greg@getner.ai (Greg Getner) The 5 Engagement Metrics That Tell You Your List Is Healthy https://getner.ai/blog/5-engagement-metrics-health.html https://getner.ai/blog/5-engagement-metrics-health.html Thu, 25 Jun 2026 00:00:00 GMT greg@getner.ai (Greg Getner) The Klaviyo Abandoned Cart Flow Most Stores Set Up Wrong https://getner.ai/blog/klaviyo-abandoned-cart-flow.html https://getner.ai/blog/klaviyo-abandoned-cart-flow.html Tue, 23 Jun 2026 00:00:00 GMT greg@getner.ai (Greg Getner) How to Measure Your Email Program's Revenue (When ActiveCampaign Doesn't Track It Natively) https://getner.ai/blog/email-revenue-without-native-revenue.html https://getner.ai/blog/email-revenue-without-native-revenue.html Thu, 18 Jun 2026 00:00:00 GMT greg@getner.ai (Greg Getner) Setting Up UTM Tracking That Actually Ties Revenue Back to Email https://getner.ai/blog/utm-that-ties-back.html https://getner.ai/blog/utm-that-ties-back.html Tue, 16 Jun 2026 00:00:00 GMT greg@getner.ai (Greg Getner) The ActiveCampaign Reports Most Operators Never Open (and What They Reveal) https://getner.ai/blog/ac-reports-most-operators-skip.html https://getner.ai/blog/ac-reports-most-operators-skip.html Thu, 11 Jun 2026 00:00:00 GMT greg@getner.ai (Greg Getner) 5 Spam Trigger Patterns Your Content Keeps Landing In (Without You Realizing) https://getner.ai/blog/spam-trigger-patterns.html https://getner.ai/blog/spam-trigger-patterns.html Tue, 09 Jun 2026 00:00:00 GMT greg@getner.ai (Greg Getner) Warming a New IP or Sending Domain: The 30-Day Plan https://getner.ai/blog/warm-up-30-day-plan.html https://getner.ai/blog/warm-up-30-day-plan.html Thu, 04 Jun 2026 00:00:00 GMT greg@getner.ai (Greg Getner) Email Validation: When to Use It, How Often, and Which Tool https://getner.ai/blog/email-validation-when-how-often.html https://getner.ai/blog/email-validation-when-how-often.html Tue, 02 Jun 2026 00:00:00 GMT greg@getner.ai (Greg Getner) Why Your Sender Reputation Is Slipping (And How to Diagnose It in 10 Minutes) https://getner.ai/blog/sender-reputation-diagnostic.html https://getner.ai/blog/sender-reputation-diagnostic.html Thu, 28 May 2026 00:00:00 GMT greg@getner.ai (Greg Getner) Google Postmaster Tools: The 4 Metrics That Actually Matter https://getner.ai/blog/postmaster-4-metrics.html https://getner.ai/blog/postmaster-4-metrics.html Tue, 26 May 2026 00:00:00 GMT greg@getner.ai (Greg Getner) SPF, DKIM, and DMARC: The 20-Minute Deliverability Setup Most Accounts Get Wrong https://getner.ai/blog/spf-dkim-dmarc-20-min.html https://getner.ai/blog/spf-dkim-dmarc-20-min.html Thu, 21 May 2026 00:00:00 GMT greg@getner.ai (Greg Getner) How to Map a Customer Journey in ActiveCampaign From Scratch https://getner.ai/blog/customer-journey-mapping-ac.html https://getner.ai/blog/customer-journey-mapping-ac.html Tue, 19 May 2026 00:00:00 GMT greg@getner.ai (Greg Getner) The Win-Back Flow for Lapsed Customers (and When to Give Up) https://getner.ai/blog/winback-flow-structure.html https://getner.ai/blog/winback-flow-structure.html Thu, 14 May 2026 00:00:00 GMT greg@getner.ai (Greg Getner) Using ActiveCampaign Deal Pipelines for Course Cohorts (Not Just Sales) https://getner.ai/blog/deal-pipelines-for-courses.html https://getner.ai/blog/deal-pipelines-for-courses.html Tue, 12 May 2026 00:00:00 GMT greg@getner.ai (Greg Getner) The Post-Purchase Sequence Most Ecommerce Brands Never Build https://getner.ai/blog/post-purchase-sequence.html https://getner.ai/blog/post-purchase-sequence.html Thu, 07 May 2026 00:00:00 GMT greg@getner.ai (Greg Getner) The 3-Email Re-Engagement Test I Run Before Unsubscribing Cold Contacts https://getner.ai/blog/reengagement-before-unsubscribe.html https://getner.ai/blog/reengagement-before-unsubscribe.html Tue, 05 May 2026 00:00:00 GMT greg@getner.ai (Greg Getner) How to Build an Abandon Cart Flow That Doesn't Feel Like a Guilt Trip https://getner.ai/blog/abandon-cart-without-guilt.html https://getner.ai/blog/abandon-cart-without-guilt.html Thu, 30 Apr 2026 00:00:00 GMT greg@getner.ai (Greg Getner) The Welcome Series Structure That Actually Converts https://getner.ai/blog/welcome-series-structure.html https://getner.ai/blog/welcome-series-structure.html Tue, 28 Apr 2026 00:00:00 GMT greg@getner.ai (Greg Getner) The Hidden ActiveCampaign Features Most Consultants Miss https://getner.ai/blog/hidden-activecampaign-features.html https://getner.ai/blog/hidden-activecampaign-features.html Sat, 18 Apr 2026 00:00:00 GMT greg@getner.ai (Greg Getner) Why Your Email List Is Dying (And How to Fix It) https://getner.ai/blog/why-your-email-list-is-dying.html https://getner.ai/blog/why-your-email-list-is-dying.html Fri, 17 Apr 2026 00:00:00 GMT greg@getner.ai (Greg Getner) 5 ActiveCampaign Automation Mistakes That Kill Conversions https://getner.ai/blog/activecampaign-automation-mistakes.html https://getner.ai/blog/activecampaign-automation-mistakes.html Wed, 16 Apr 2026 00:00:00 GMT greg@getner.ai (Greg Getner)